The purpose of PIC is to pay the pensions of current and future policyholders. This focus delivers value for stakeholders.
Why the PIC penguins?
Emperor penguins have been central to PIC’s brand from the start. That’s because they’re memorable and intrinsically appealing, as well as striking to look at. Emperor penguins embody qualities that the PIC team works hard to emulate every day. They are:

Loyalty
They form lifelong partnerships, working together to protect and nurture their young and cooperating for the wellbeing of the group. Like them, our team invests time in building long-term relationships, showing ourselves to be dependable and dedicated.
Adaptability
Penguins have evolved to live successfully in water and on land, in many different climates. We too are adaptable, staying agile in a changing environment and evolving our business with innovative solutions to meet client needs.
Resilience
There are few animals on earth as tough as Emperor penguins, who withstand long Antarctic winters and endure months without food. PIC stays strong even in the harshest economic conditions and in the face of the most volatile markets.
The West Coast Penguin Trust is thrilled to share a love of penguins with PIC and to have received generous donations from them.