Conservation psychology  is the study of how human behavior influences and is influenced by the natural environment.  The goal is to promote sustainable practices and foster a positive relationship between humans and nature.

Social science research tells us that awareness of an issue rarely results in behaviour change.

So we need a new approach to our sadly repetitive messages that encourage close control of dogs.

With the help of animal control officers at Buller, Grey and Westland District Councils, we are sharing a new flier in the coming weeks, during and beyond the next dog registration process.

Four times over the past 12 years or so, we have been fortunate to include a flier with dog registration notices.  There is a gradual shift to electronic notices so things are changing but we hope dog owners will see this new message.

This time, instead of making it all about the penguins, we’re making it all about the dog.  What is most important to a dog owner – their dog or a penguin?  Easy – it’s their dog!

Dogs are at risk from a variety of directions when they escape from their home and yard.  It could be traffic, it could be poisons, it could be other dogs or wildlife that may be aggressive, it could even be theft.  There is a risk of a pound fee or even restrictions if a dog is deemed to be dangerous.

This flier encourages dog owners to keep dogs safe and secure at home, safely out of trouble.

It’s hard to keep a property securely fenced with a determined pooch, but the benefit for the dog and the dog’s family is enormous, (not to mention the penguins).